Sunday, February 17, 2013
Should Pepsi Change Its Name?
What do you guys think, should Pepsi change its name to one that is more relevant to the bigger percentage of products that they actually sell, since the actual pop only makes up 11% of sales? Did you know that Pepsi made most of their money from other snacks? What should it's new name be? Read this article to find out more.
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I feel that a huge part of their brand recognition stems from the name, "pepsi". Brand loyalty as well, might be risked to some degree. A name change might mistakenly also be correlated to a management/product change. I don't think its a big deal in the grand scheme of things. When their buyers see the pepsi label in the fine-print alongside other company names--It does nothing to detract from the product itself.
ReplyDeleteI agree with Drew, a name change would really pull away from their recognition. Everyone knows the brand name Pepsi... and like Drew said, a name change could confuse consumers into thinking they are changing their products. I had no idea the soda only made up 11% of the sales... that's pretty shocking! Maybe they could come up with new ideas! I know they have pepsi max... etc. but maybe they could go further and become more creative. I think a name change would take a lot of effort and money to educate people on their name change but still have the same products.
ReplyDeleteI would still put The Pepsi Company name on the logo of the pop for brand recognition. Since a lot of loyal customers know the logo and name. I would also try and keep the same colors as the pepsi logo because people associate red, white, and blue with Pepsi. Personally I think it would be a wise decision to keep the Pepsi name and have stores start grouping Pepsi products closer to the pop selection. Just a suggestion.
ReplyDeleteI also agree with you Andrew. The article describes several other successful companies with outdated names and Pepsi seems to be on that track as we speak. In conclusion, Pepsi is not better than Coke :)
ReplyDeleteAs the article highlighted, the PepsiCo business is growing. If business is booming, is there really a need to change the name? Even though Pepsi may not be the company’s biggest moneymaker people know the name. We can't deny that people recognize and trust the brand. If PepsiCo did want to change their name I can’t even image a more recognizable name than PepsiCo for the company. Pepsi should put a trust in their marketability and keep their name!
ReplyDeleteIf the aim is to keep the American market interested in the product then why change the name? People have already developed brand loyalty I dont see how useful a change of name is. On another note how is changing the name if pepsi a major thing in a policy class? I failed to see that. Sorry.
ReplyDeleteI agree with you too Andrew. Changing their name would greatly risk any brand loyalty, at least at first until people got used to the new name. I don't see changing their name to be a practical thing to do.
ReplyDeleteI don't think Pepsi should change its name. For me, Pepsi is more of an idea than a delicious fizzy beverage. Changing the name would be a rattling experience for me and countless others. I also think it would be a poor economical decision because people recognize the Pepsi brand and may not recognize the new name.
ReplyDeleteGift M,
ReplyDeleteIf you don't think this post is relevant than maybe you shouldn't comment on it. Apparently people think this post is interesting and pertains to a product we all grew up with.
And maybe in response to a name change from Pepsi, Coke can reinvent its flavor...maybe some kind of "New Coke". I can't see what could possibly go wrong!
ReplyDeleteI agree with Bianca. The company is growing at the moment, there is no reason to risk loosing brand loyalty by changing the name. Perhaps this option would be worth exploring in a time when the company is stagnate, but in a period of growth the risk does not seem worth it.
ReplyDeleteI also agree that Pepsi should not change its name. It took the company 52 years to build up its brand name and their brand loyalty. Changing its name means losing its brand loyalty and losing the customers so I do not think it is worthy to risk.
ReplyDeleteI agree with Joe. Why make a big change like that in a time of growth. Brand names are very important to people and in that i disagree with some of what Andrew said. I feel that when people see Pepsi on other products, it makes a new loyalty with that product.
ReplyDeleteChanging the name of Pepsi to something else doesn't make sense. As it states in the article, Pepsi's sales are rising around the world. Changing the name will lead to large costs changing around packaging and advertisement to create a new brand recognition. Even though Cheetos and Pepsi are now united under one company, Pepsi is the owner. Since the two, products have no relation- snack vs. drink- then it doesn't matter if the name represents the more popular product.
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